By Sunny Montgomery
According to Anders Porter, director of communications at Core Power, all bodies are different.
So are proteins.
Core Power, a Fairlife product, is a high-protein muscle recovery drink. And if you thought all protein was created equal, prepare to get your daily dose of knowledge—26 mega grams of milk-based protein knowledge, to be precise.
Many protein shakes, Porter explains, are water-based or juice-based with added protein, vitamins and minerals. "But we know that milk has all of that in it already. You've got carbs; you've got electrolytes; you've got protein. You have everything you need," says Porter.
Core Power's main ingredient is real dairy milk ethically sourced from family farms. The milk's protein performance is optimized through a new state of the art patented technology called "cold filtration."
"We take the real fresh milk, and by getting rid of the water and lactose we give people a real, healthier natural choice. People want real food," say Porter.
Core Power offers two products. Its standard milkshake has 26 grams of protein, 700 mg of calcium and a boost of Vitamin D. One serving equals 240 calories and the flavors available are chocolate, vanilla or banana. Or, its low-calorie drink, boasting only 140 calories, offers 20 grams of protein and 500 mg of calcium and is available in strawberry vanilla.
"With endurance athletes, they're out there burning thousands of calories. But other people were like, ‘I'm doing yoga. I don't need 240 calories,'" says Porter.
In fact, Porter says Core Power can benefit fitness at every level—pre-workout or post workout. "We even have triathletes consuming it halfway through the race," say Porter. Others, he says, substitute breakfast or a mid-afternoon snack with one of the shakes.
"It's a sustained energy source compared to the quick fix of caffeine or an energy drink," says Porter.
Core Power, he says, is stoked to participate in Chattanooga's 2015 Erlanger Live Fit Challenge as it fully supports what he calls "the weekend warrior. Those people that are taking their health and wellness into their own hands," he says.
He compares the protein drink to the trend in fun runs. "Those kind of runs are meant to include everyone and that is what our drink is intended to do, too," he says. "We don't want to intimidate people with a product seen as too scientific. We just want to fuel people to do whatever activity it is that they do."
Link: http://www.corepower.com